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Introducing Extend-A-CoolWhether a racehorse, skilled jumper or professional rodeo roper, tendon injuries have ended many a horse's career. Each down-the-stretch pounding or return-to-earth-landing asks lower leg tendons to do the near impossible -- stretch and contract continuously from one to two inches per stride, all the while supporting several tons of impacted force. Pushed beyond capacity, tendon fibers can rupture. Tissue injury results in inflammation, which releases chemical mediators (cytokines) and increased blood flow. Cytokines and the metabolites released from tissues cause the heat, pain, and swelling observed after injury. Cold limits the inflammatory response through vasoconstriction. This decreases fluid leaking from the local capillaries, thereby preventing edema in traumatized tissues. The cooling capacity of Extend-A-Cool transdermal sheets will help in reducing this heat increase, thus minimizing the onset of tendonitis. In vivo tests have shown that the temperature of the spot where it is applied is lowered by up to 6ºF -- enough cooling relief to make Extend-A-Cool a preferred treatment option. Extend-A-Cool's cooling capacity is moderate, allowing additional cooling effect time compared to extreme cooling, such as that which is received through ice or commercial (chemical) cold packs -- both of which can be so cold as to cause nerve damage if subjected to extended periods of time longer than 20 minutes. When one considers Extend-A-Cool's convenience and ability to be applied immediately following a work out, Extend-A-Cool is the cool clear winner.
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